Plot, pacing, dialog, voice, and sentence structure are just a few of the aspects of craft we writers are supposed to be aware of. Not bad advice, overall, especially when submitting to an editor or publishing house, but readers may have different priorities.
In the July issue of The Writer, Jack Hamman’s article about his Men Only book club says that members spend little, if any, time on those things. They concentrate on the story or subject. Was it compelling? Did it challenge their beliefs? Could they relate to it?
Something to think about, especially for self-publishers. I’m not suggesting that you throw anything together and self-publish it. Story is still the number one priority. If the subject fails to grab a reader or an editor, they will not keep reading.