The National Endowment for the Arts said the percentage of American adults who read fiction is declining. One theory as to why is that people are reading online instead.
A Dallas bookstore decided to use the online technique of Clickbait to entice people to read classic books. For example, Dracula became “Romanian man discovers shocking fact about garlic that will give you nightmares.”
The store tested their “Litbait” on Facebook. The results showed increased engagement.
Some of my friends consider fiction mere entertainment, but fiction is more than that. Studies have shown that readers envision themselves in the situations they read about. Doing this helps reader develop empathy, something the world needs to combat what seems to be rampant xenophobia.
Check out this article for more Litbait examples.