Corn Flake Battles

What food people ate is one of many things I researched for my historical novel, American Gold. One example: What breakfast cereal options did Americans have in 1911? Did they have corn flakes?

Not only did they have corn flakes, they had competing brands. The Kellogg brothers started making corn flakes in 1906. The corn flakes were part of the healthy diet promoted and served at their sanitarium.

Fir the eagle-eyed among you, you may be able to see Canada mentioned at the bottom of the ad on the right. That’s because Kellogg’s began selling cereal there in 1914. Early globalization?

Many others jumped into the profitable cereal business. A former patient at the sanitarium, C.W. Post, created his own version: Post Toasties.

Post claimed his corn flakes were lighter, crispier, and toastier. When my mother was young, she might have heard this radio commercial.

By the time I came along, even Bugs Bunny sold Post Toasties.

If you’ve shopped for cereal lately, you know that Kellogg’s won this cereal war.

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