The prediction that online booksellers would hurt bookstores seemed to be coming true. But lately, instead of killing bookstores, the Internet appears to be helping them. Social media is a factor.
Customers are reportedly willing to pay up to 30% more for the bookstore experience: being able to pick up a book and browse or talk with someone who has read it.
Special events scheduled in stores don’t hurt either.
Check out this 122-year-old bookstore in California.