Instead of killing bookstores, Internet is now helping them!

The prediction that online booksellers would hurt bookstores seemed to be coming true. But lately, instead of killing bookstores, the Internet appears to be helping them. Social media is a factor.

people readingCustomers are reportedly willing to pay up to 30% more for the bookstore experience: being able to pick up a book and browse or talk with someone who has read it.

Special events scheduled in stores don’t hurt either.

Check out this 122-year-old bookstore in California.

 

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